Brand Promotion
Apart from holding the trademarks, we actively work to provide any type of marketing materials.
We employ professionals in a variety of advertising disciplines and can meet any promotional demands in-house. Starting with the design of the brand’s concept – its DNA – and moving forward to the production of graphic materials, videos, product and image photos, and proactive tasks such as social media management, production of point-of-sale (POS) materials, and the purchase and analysis of advertising in any type of media. All of this means that in addition to the brand licence, we provide a wide range of extra benefits.
i.
Creating a Brand
Our company creates brands from scratch. The initial step usually begins with the concept. Who our target audience is, and what should best describe our product. Then a visual identity is developed, supported by market research. Production and marketing are complimentary segments of our activity.
Production of promotional materials
We develop promotional materials for an end-product or apparel collection in the case of fashion brands. Our professionals in a variety of fields create professional product photos as well as brand photos at our own photographic studio. We also realize video projects.
Online activities
Our brands have an active social media presence. Customers may stay up to date on new collections, learn more about technology, enter competitions, and contact us. In addition, we run image campaigns with various digital companies. The primary goal is to reach our target audience through a range of activities.
Point-of-Sale Materials (POS)
Brand promotion also includes activities at the actual points of sale. In collaboration with contractors, we design customized sets of materials that showcase the collection, emphasize its qualities, and familiarize customers with its technical properties.
